Visitor numbers to North Coast NSW have increased by 7.2 per cent in the year ended June 2013 – one of the best results for the region in the past five years, North Coast Destination Network Executive Officer, Ms Belinda Novicky announced today.
“That represents a total of 5.0 million overnight visitors spending nearly 19.8 million nights in the region – an increase of 4.9 per cent on the previous year,” said North Coast Destination Network Executive Officer, Ms Belinda Novicky.
“Regional NSW (44.1%) was the largest source of visitors to the region, followed by Sydney (26.0%) and Queensland (23.2%).
“Compared to YE Jun 12, the regional NSW source market grew by 10.8% and Sydney increased by 4.7%. Over the same period, Victoria
declined by 21.8% while Queensland increased by 14.4%,” said Ms Novicky.
“Regional NSW (39.4%) was the largest source market in terms of nights in the region, followed by Sydney (28.4%) and Queensland (22.0%). Compared to YE Jun 12, nights spent by visitors from regional NSW grew by 7.0% and nights from Sydney increased by 16.2%.”
“The North Coast Destination Network, this region’s tourism organisation, attributes this success to a number of key factors,” she said.
“Firstly the NCDN network is an industry led organisation and the combined resources of that industry led board are an important component in its success.
“The key marketing focus throughout the past three years was to establish and grow The Legendary Pacific Coast (TLPC) Touring Route www.pacificcoast.com.au . Additionally we have extended TLPC’s reach with the appointment of an International marketing specialist. There has been a great amount of time and strategic effort dedicated both domestically and internationally and the rise in visitor numbers reflects those efforts.
“This co-operative approach to marketing the region, stretching from the Great Lakes to The Tweed would not have been possible without the
support and participation of all Local Government Tourism bodies and the many talents they bring to the table.” Ms Novicky said.
Image attached: The North Coast Destination Network Board: Pictured ( l to r ) NCDN Executive Officer, Ms Belinda Novicky; Ms Anne Hywood Waves Apartments Port Macquarie; Mr Alan Jeffery, NPWS Regional Manager for the North Coast Region; Ms Paige Sinclair, General Manager, Dolphin Marine Magic/Pet Porpoise pool, Coffs Harbour; NCDN Co-Chair, Ms Kathy Balodis, Macquarie Waters Boutique Apartments Port Macquarie; Co – Chair, Mr Cameron Arnold, Apartment Inn, Byron Bay; Ms Lisa Harvey, Nambucca River Tourist Park; Ms Jenny Massie, Clarence River Tourism; Mr Stuart Allardice, Economic Development/Tourism Manager, Bellingen and Ms Kristina Drapes, Green Cauldron Tours.
For further Media Information:
Ms Belinda Novicky
P: 04000 33663
Good Company Group
P: (02) 6585 9324.