Useful Information
ATDW (Australian Tourism Data Warehouse) Tourism e-kit
The largest online education program for the Australian Tourism Industry. Initiated by the National Online Strategy Committee and funded by all Australian state & territory tourism offices, this program promises to be the most effective education tool produced for industry.
Please click to view all available tutorials.
An Assessment of the Australian Domestic Tourism Market
The three reports published by Tourism Research Australia seek to understand the characteristics of domestic tourism market and the main drivers behind tourism performance.
To download a copy of 'Through the looking glass: The future of domestic tourism in Australia' please click here.
To download a copy of 'Changing consumer behaviour: Impact on the Australian domestic tourism market' please click here.
To download a copy of 'An assessment of the domestic tourism market' please click here.
Business Events in Australia
The Business Events in Australia report provides results from the International Visitor Survey and National Visitor Survey by Tourism Research Australia.
To download the report in PDF format, please click here.
For an Executive Summary of this report, please click here.
To download the Business Events Visitors: 2010 report click here
Destination NSW (previously Tourism NSW) Research - International Visitor Survey (IVS)
The International Visitor Survey (IVS) Snapshot provides the latest international visitation to New South Wales. It covers visitors and visitor nights, source markets, first and repeat visitation, purpose of visit, transport and accommodation statistics.
To view the reports, please click here.
Destination NSW (previously Tourism NSW) – Resources
Destination NSW has released two new resources for the tourism industry, both available free online at www.tourism.nsw.gov.au/resources. The Tourism Business Toolkit is designed by Destination NSW to assist tourism operators at any stage of development. It includes a guide to understanding the tourism industry as well as practical tips and insights for tourism product development, pricing, promotion and distribution. The toolkit replaces the former StartSmart guide with new information and significant updates and enhancements. To read more about the resources, please click here.
Destination NSW (previously Tourism NSW) - Statistics
The tourism industry in NSW is larger than mining; communication services; accommodation, cafes and restaurants; electricity, gas and water supply; personal and other services; cultural and recreational services; and agriculture, forestry and fishing. To view reports on statistics, please click here.
Economic Analysis Report
To view the report on Tourism's contribution to the Australian economy, 1997–98 to 2009–10 by Tourism Research Australia, Canberra Click here
Economic Statistics - June 2011
Port Macquarie-Hastings Council produces a document titled Snapshots - A publication on Economic Development in the Greater Port Macquarie Region. It is an invaluable resource for business people, investors, developers and the general public. Snapshots Edition Nineteen, June 2011 includes population, gross regional product, labour market, building and construction statistics, property market statistics and investment opportunities information. To download a copy please click here.
Engaging with the domestic VFR market
Destination NSW (previously Tourism NSW) has analysed the domestic “visiting friends and relatives” (VFR) market to examine the potential for the tourism industry to increase business from this segment. A new fact sheet is available on the Destination NSW Corporate website. It includes information such as the difference between people visiting friends and people visiting relatives. The fact sheet also shows that the VFR market uses commercial accommodation. Also, when accommodation costs are left out, VFR visitors spend more than regular visitors. To see the fact sheet please click here
Event Management - Self Help Module
This module will introduce the imaginative, colourful and creative world of events and what they can do for your community. It explores the reasons why people put on events and provides a step by step process of how to create events that will achieve their objectives and excite their participants. It gives the tools to create a new event or to improve the process and outcomes of existing events. To view, click here.
Facebook, Twitter and YouTube
Recent research conducted by Destination NSW (previously Tourism NSW) indicated that Australian travellers were increasingly using this new technology during their travel decision-making process.
Click here to view a copy of the 'Adoption of Web 2.0 by Tourism Businesses in NSW' January 2010 report.
Market Sector Snapshots
A range of snapshots and reports have been developed that provide key facts and figures on various sectors. Most of this data has been extracted from Tourism Research Australia's International and National Visitor Surveys.
Food and Wine
To view the most recent report from Tourism Research Australia, please click here.
To view the most recent report from Destination NSW (previously Tourism NSW), please click here.
Nature
To view the most recent report from Tourism Research Australia, please click here.
To view the most recent report from Destination NSW (previously Tourism NSW), please click here.
Backpackers
To view the most recent report from Tourism Research Australia, please click here.
Caravan and Camping
To view the most recent report from Tourism Research Australia, please click here.
Culture and Heritage
To view the most recent report from Tourism Research Australia, please click here.
Indigenous
To view the most recent report from Tourism Research Australia, please click here.
Internet
To view the most recent report from Tourism Research Australia, please click here.
Mid North Coast NSW Domestic Travel Snapshots
Destination NSW (previously Tourism NSW) produces regional snapshots of the NSW domestic tourism markets and trends. To download the snapshot for the Mid North Coast for Year Ended December 2010, please click here.
NSW Taskforce on Tourism and Local Government
On 10 March 2011 the NSW Government released the report from the joint Ministerial Taskforce on Tourism and Local Government.
Following the recommendations, the NSW Government will help local councils identify and capitalise on new tourism opportunities as well as grow the existing local industry. The findings of the Taskforce will help boost local visitor numbers in the regions, where tourism is worth almost $12 billion annually.
For further downloads click here.
NSW Taskforce on Tourism and National Parks
In May 2008 a Taskforce on Tourism and National Parks in New South Wales was established by the New South Wales Government. The Taskforce was engaged to provide advice on practical methods to expedite the realisation of NSW State Plan objectives, and report on opportunities for an enhanced level of sustainable nature tourism on New South Wales public lands, particularly national parks, marine parks and reserves. To view this report, click here.
Quarterly Market Update - May 2011
The latest information for industry about what's happening in market. Tourism Australia’s Quarterly Market Update provides an update to industry on the current state of international tourism for Australia, as well as Tourism Australia’s major international activities. This report covers performance for the first quarter of 2011. To download a copy please click here.
Regional Expenditure
Regional Expenditure uses a model based approach to allocate international and domestic visitor expenditure to Australian tourism regions. The International Visitor Survey and National Visitor Survey collect information on visitor travel activity and expenditure. However, information on expenditure is collected by both surveys for the entire trip only and not for individual stops.
In order to determine the impact that the visitor activity is having on a particular region, the Regional Expenditure model allocates visitor expenditure to specific tourism regions. To view a copy of the various reports, please click here.
Regional Tourism Employment in Australia, 2006-07 to 2008-09
Tourism plays an important role in the Australian economy in terms of its contribution to Gross Domestic Product (GDP), Gross Value Added (GVA) and employment. The Tourism Research Australia (TRA) regional employment model was used to generate tourism employment estimates for ten tourism regions and for each state and territory. The ten regions for which employment is estimated are: Sydney; Hunter; South Coast; Melbourne; Brisbane; Gold Coast; Tropical North Queensland; Sunshine Coast; Experience Perth; and Adelaide. To view the report click here.
Regional Tourism Profiles 2010/11
Regional Tourism Profiles 2010/11 are now available on the Tourism Research Australia website. To view or downloaded these profiles or related documents, please click here.
Review into Tourism in New South Wales - Final Report for the Premier of NSW The Hon. Morris Iemma MP by John O'Neill AO - April 2008
The John O’Neill Report is a comprehensive review of Tourism in New South Wales including marketing, infrastructure, regulatory and planning issues. The review has received a large number of submissions from individuals, individual tourism business operators, industry associations, Regional Tourism Organisations, Local Government and NSW Government agencies. To download a copy please click here.
State of the Industry 2011
The State of the Industry 2011 report is an outcome of the implementation of the National Long-Term Tourism Strategy (the Strategy). This report is the second of an annual series of State of the Industry publications which will assess the current performance of the tourism industry and highlight longer-term issues affecting its performance. To view this report, please click here.
Surf Action Tourism Plan
The purpose of Destination NSW (previously Tourism NSW) Surf Tourism Action Plan is to consolidate the State’s position as Australia’s premier surf destination, increase its share of the Australian surf tourism market, and to assist in growing surf tourism to coastal regions. ‘Surf tourism’ describes activity which takes place 40 km or more from the person’s place of residence, where surfing or attending a surfing event are the primary purpose for travel. To view the plan, click here.
Tourism Australia Domestic Tourism Fact Sheets
A range of brand new domestic tourism fact sheets are now available on the Tourism Australia website. The fact sheets provide a wide range of facts and figures about Australia's domestic market, including domestic travel indicators, transport and accommodation. To download the fact sheets, please click here.
Tourism, Community and Service Signage Policy and Guidelines
To download a copy of the Port Macquarie-Hastings Council Tourism, Community and Service Signage Policy, please click here. To download the Tourism, Community and Service Signage Guidelines, please click here.
Tourism Profiles for Local Government Areas (LGAs) in Regional Australia - 2007
The Tourism Profiles for LGAs in Regional Australia have been developed to provide each geographic region with an individual tourism profile. The survey data for Greater Port Macquarie's profile has been averaged over 3 to 4 years to June 2007. To download the profile for Port Macquarie please click here.
Tourism Research Australia International Visitor Profiles - 2009
These profiles from Tourism Research Australia provide information on international visitors and their travel behaviours while in Australia. The markets profiled include Canada, China, France, Germany, Hong Kong, India, Indonesia, Ireland, Italy, Japan, Korea, Latin America, Malaysia, Netherlands, New Zealand, Scandinavia, Singapore, Switzerland, Taiwan, Thailand, United Kingdom and United States of America. To download a copy of the profiles please click here.
Tourism Research Australia
Population Changes and the Impacts on Tourism
The combined effects of a low level of fertility and increasing life expectancy are shifting the mean age of Australia’s population higher over time, implying an ageing population. This will put increasing pressure on labour supply in the State and Territory economies. As labour supply determines real wages and the competitiveness of State exports, an ageing population will have implications for State and Territory inbound and domestic tourism. To download the report please click here.
International Visitor Surveys - September 2011
Tourism Research Australia publishes quarterly results of international visitors to Australia, based on the survey responses to more than 70 questions in the International Visitor Survey. Results for the September 2011 quarter have recently been released. To download a copy of the latest quarterly report please click here. To download all reports please click here.
The Economic Importance of Tourism in Australia's Regions - April 2011
Tourism plays a significant part in the Australian economy, contributing 2.6% to Australia’s GDP and 4.5% to Australia’s employment in 2009–10. With 46% of tourism expenditure in Australia spent in regional areas 1, tourism is also of considerable importance to many of Australia’s regional communities. To determine the extent of tourism importance, this report estimates the economic importance of tourism across each tourism region in Australia. To view the report please click here.
The Economic Importance of Tourism in Australia's Regions: Phase 2 - Large Tourism-Dependent Regions. To view the report please click here.
Tourism Investment in Australia
This report presents an analysis of the investment in the Australian tourism industry, focusing on the level and pattern of investment, return to assets and the rate of profit. To view the report click here.
Snapshots 2011: China – Inbound and Outbound Travel
This snapshot presents a profile of Chinese inbound and outbound visitors. For inbound travel, this snapshot uses data from Tourism Research Australia’s (TRA) International Visitor Survey and Australian Bureau of Statistics’ Overseas Arrivals and Departures for the year ending December 2010. For outbound travel, data from TRA’s National Visitor Survey for the year ending December 2010 is used. To view the report click here.
The Tourism Industry Facts and Figures at a Glance - May 2011
This booklet gives a snapshot of one of Australia’s most important industries, one that adds $34 billion to our gross domestic product,accounts for nine per cent of our total exports, and directly employs over half a million Australians. To view the report click here.
Key Facts - Australian Tourism Sector Data Card - May 2011
This coucment shows Graphs and Figures on Tourism’s direct contribution to the Australian economy from 1997-98 to 2009-10. To view the report click here.
Tourism Satellite Accounts 2008–09: Summary Spreadsheets
This report provides summary estimates of the contribution of tourism to the economies of each of the Australian states and territories. It is benchmarked to the Australian Tourism Satellite Account (ATSA) produced by the Australian Bureau of Statistics (ABS).To view the report click here.
Tourism Research Australia: Tourism Forecast 2011
This is a summary of the forecasts from the Tourism Forecasting Committee (TFC). The TFC forecasts represent the most likely outcome given past trends, current information, and the impact of policy and industry changes.
To download the Tourism Forecasts - 2011 Issue 1, please click here.
Tourism Self Help Modules
The New South Wales Department of State and Regional Development has developed a series of comprehensive community economic development self-help modules. The Tourism module has been produced for communities that have identified tourism in their community or local government area strategic plan as a potential opportunity. It covers topics such as: what is tourism; why be in tourism; who does what in the tourism industry; how to be in tourism; how to grow visitation; and key activities. To download, click here.
Travel by Australians 2011
The National Visitor Survey (NVS) is the major source of information on the characteristics and travel patterns of domestic tourists. It measures travel for all reasons, including holiday and leisure travel, business travel and travel to visit friends and relatives. To download the report containing the quarterly results of the National Visitor Survey to September 2011, please click here.
Visitor Profile and Satisfaction (VPS) Program - 2007/2008
In 2007 and 2008, Port Macquarie-Hastings Council's Tourism section entered into a contract with Tourism Research Australia (TRA) to participate in the Visitor Profile and Satisfaction (VPS) Program. This Program was developed by TRA in conjunction with AC Nielson. The overall objective of the VPS Program was to develop a comprehensive understanding of the profile, travel behaviours and satisfaction of visitors to Greater Port Macquarie over two waves, visiting Port Macquarie during different seasonal periods. To download a summary of the two survey reports please click here.