Research

An Assessment of the Australian Domestic Tourism Market

The three reports published by Tourism Research Australia seek to understand the characteristics of domestic tourism market and the main drivers behind tourism performance.

To download a copy of 'Through the looking glass: The future of domestic tourism in Australia' please click here.
To download a copy of 'Changing consumer behaviour: Impact on the Australian domestic tourism market' please click here.
To download a copy of 'An assessment of the domestic tourism market' please click here.

Business Events in Australia

The Business Events in Australia report provides results from the International Visitor Survey and National Visitor Survey 2008/2009 by Tourism Research Australia.

To download the report in PDF format, please click here. 
For an Executive Summary of this report, please click here.

Economic Analysis Report

To view the report on Tourism's contribution to the Australian economy - 1997-98 to 2007-08 by Tourism Research Australia, Canberra Click here

Economic Statistics - June 2010

Port Macquarie-Hastings Council produces a document titled Snapshots, which provides the latest statistical information in relation to the local economy. It is an invaluable resource for business people, investors, developers and the general public. Snapshots Edition Seventeen, June 2010 includes population, gross regional product, labour market, building and construction statistics, property market statistics and investment opportunities information. To download a copy please click here.

Event management - Self Help Module

This module will introduce the imaginative, colourful and creative world of events and what they can do for your community. It explores the reasons why people put on events and provides a step by step process of how to create events that will achieve their objectives and excite their participants. It gives the tools to create a new event or to improve the process and outcomes of existing events.  To view, click here.

Facebook, Twitter and YouTube

Recent research conducted by Tourism NSW indicated that Australian travellers were increasingly using this new technology during their travel decision-making process.

Click here to view a copy of the 'Adoption of Web 2.0 by Tourism Businesses in NSW'  January 2010 report.

Market Sector Snapshots

A range of snapshots and reports have been developed that provide key facts and figures on various sectors. Most of this data has been extracted from Tourism Research Australia's International and National Visitor Surveys.

To access the information on the Food and Wine sector, please click here.
To access the information on the Nature sector, please click here. 
To access the information on the Indigenous sector, please click here.

Mid North Coast NSW Domestic Travel Snapshots

Tourism NSW produces regional snapshots of the NSW domestic tourism markets and trends. To download the snapshot for the Mid North Coast for Year Ended September 2009, please click here.

National Domestic Quarterly Indicators YE June 2008

The latest national domestic tourism research from Tourism Research Australia is now available. To download a copy of Domestic Travel Indicators Year Ending June 2008, please click here.

NSW Taskforce on Tourism and National Parks

In May 2008 a Taskforce on Tourism and National Parks in New South Wales was established by the New South Wales Government. The Taskforce was engaged to provide advice on practical methods to expedite the realisation of NSW State Plan objectives, and report on opportunities for an enhanced level of sustainable nature tourism on New South Wales public lands, particularly national parks, marine parks and reserves.   To view this report, click here.

Regional Tourism Employment in Australia, 2006-07 to 2008-09

Tourism plays an important role in the Australian economy in terms of its contribution to Gross Domestic Product (GDP), Gross Value Added (GVA) and employment.  The Tourism Research Australia (TRA) regional employment model was used to generate tourism employment estimates for ten tourism regions and for each state and territory.  The ten regions for which employment is estimated are: Sydney; Hunter; South Coast; Melbourne; Brisbane; Gold Coast; Tropical North Queensland; Sunshine Coast; Experience Perth; and Adelaide.  To view the report click here.

Regional Tourism Profiles 2008/09

Regional Tourism Profiles 2008/09 are now available on the Tourism Research Australia website. To view or downloaded these profiles or related documents, please click here.

Review into Tourism in New South Wales - Final Report for the Premier of NSW The Hon. Morris Iemma MP by John O'Neill AO - April 2008

The John O’Neill Report is a comprehensive review of Tourism in New South Wales including marketing, infrastructure, regulatory and planning issues. The review has received a large number of submissions from individuals, individual tourism business operators, industry associations, Regional Tourism Organisations, Local Government and NSW Government agencies. To download a copy please click here.

Surf Action Tourism Plan

The purpose of Tourism NSW ’s Surf Tourism Action Plan is to consolidate the State’s position as Australia’s premier surf destination, increase its share of the Australian surf tourism market, and to assist in growing surf tourism to coastal regions. ‘Surf tourism’ describes activity which takes place 40 km or more from the person’s place of residence, where surfing or attending a surfing event are the primary purpose for travel.  To view the plan, click here.

Tourism Australia Domestic Tourism Fact Sheets

A range of brand new domestic tourism fact sheets are now available on the Tourism Australia website. The fact sheets provide a wide range of facts and figures about Australia's domestic market, including domestic travel indicators, transport and accommodation. To download the fact sheets, please click here.

Tourism Australia Global Market Monitor - February 2010

The Tourism Australia Global Market Monitor is produced quarterly to provide an update on the current state of Australian tourism. Tourism Australia (TA) draws on a range of available data and summarises survey responses from domestic and international tourism suppliers and sellers. The Global Market Monitor also includes market-by-market summaries and an overview of Tourism Australia’s strategic response. To download a copy please click here. 

Tourism, Community and Service Signage Policy and Guidelines

To download a copy of the Port Macquarie-Hastings Council Tourism, Community and Service Signage Policy, please click here. To download the Tourism, Community and Service Signage Guidelines, please click here. 

Tourism NSW - Statistics

The tourism industry in NSW is larger than mining; communication services; accommodation, cafes and restaurants; electricity, gas and water supply; personal and other services; cultural and recreational services; and agriculture, forestry and fishing.  To view reports on statistics, please click here. 

Tourism Profiles for Local Government Areas (LGAs) in Regional Australia - 2007

The Tourism Profiles for LGAs in Regional Australia have been developed to provide each geographic region with an individual tourism profile. The survey data for Greater Port Macquarie's profile has been averaged over 3 to 4 years to June 2007. To download the profile for Port Macquarie please click here.

Tourism Research Australia International Visitor Profiles - 2009

These profiles from Tourism Research Australia provide information on international visitors and their travel behaviours while in Australia. The markets profiled include Canada, China, France, Germany, Hong Kong, India, Indonesia, Ireland, Italy, Japan, Korea, Latin America, Malaysia, Netherlands, New Zealand, Scandinavia, Singapore, Switzerland, Taiwan, Thailand, United Kingdom and United States of America. To download a copy of the profiles please click here. 

Tourism Research Australia International Visitor Surveys - March 2010

Tourism Research Australia publishes quarterly results of international visitors to Australia, based on the survey responses to more than 70 questions in the International Visitor Survey. Results for the March 2010 quarter have recently been released. To download a copy of the latest quarterly report please click here. To download all reports please click here.

Tourism Research Australia: Tourism Forecast 2010

This is a summary of the forecasts from the Tourism Forecasting Committee (TFC). The TFC forecasts represent the most likely outcome given past trends, current information, and the impact of policy and industry changes.

To download the Forecasts Summary - 2010 Issue 1 Fact Sheets, please click here.

Tourism Self Help Modules

The New South Wales Department of State and Regional Development has developed a series of comprehensive community economic development self-help modules. The Tourism module has been produced for communities that have identified tourism in their community or local government area strategic plan as a potential opportunity.  It covers topics such as: what is tourism; why be in tourism; who does what in the tourism industry; how to be in tourism; how to grow visitation; and key activities.  To download, click here.

Travel by Australians 2010

The National Visitor Survey (NVS) is the major source of information on the characteristics and travel patterns of domestic tourists. It measures travel for all reasons, including holiday and leisure travel, business travel and travel to visit friends and relatives. To download the report containing the quarterly results of the National Visitor Survey to March 2010, please click here. To download all reports click here

Visitor Profile and Satisfaction (VPS) Program - 2007/2008

In 2007 and 2008, Port Macquarie-Hastings Council's Tourism section entered into a contract with Tourism Research Australia (TRA) to participate in the Visitor Profile and Satisfaction (VPS) Program. This Program was developed by TRA in conjunction with AC Nielson. The overall objective of the VPS Program was to develop a comprehensive understanding of the profile, travel behaviours and satisfaction of visitors to Greater Port Macquarie over two waves, visiting Port Macquarie during different seasonal periods. To download a summary of the two survey reports please click here.